March 2024 Marketing Roundup
The monthly marketing roundup is a series where I share the best marketing campaigns and content from each month. It is a more in-depth version of the weekly marketing roundup I do on my Instagram story
L’Oréal’s Elvive Glossy Billboard
CGI content is the latest marketing trend (remember my blog post?) and brands are using it to create mind-bending surrealist content. However, I must say, this is one of the most creative, hyperrealistic CGI content I've seen in recent times. In fact, the L'Oréal Group has been responsible for most of the hyperrealistic viral CGI content I've seen lately. They are just able to fool everyone!
STATS STATS STATS
This got 2 million views, 57,000 likes & 2,000 shares organically in the first 24 hours. I can’t even imagine the stats now.
“Assume That I Can Campaign” for World Down Syndrome Day
This campaign went viral for good reason! I absolutely love everything about it. It's engaging, informative and thought-provoking. It challenges stereotypes about Down syndrome and encourages viewers to learn more. I love that it wasn’t just a markerters fave but a general fave. Huge props to “smalltheagency” the agency behind it!
Behr Paint's ASMR Paint Colour Showcase
When you think about a paint brand creating content for socials, you don’t exactly think of this do you? What a fun way to showcase paint colours! This is another great example of using CGI creatively. People loved it and even started requesting other versions, a testament of its success.
Beyoncé dropped "Cowboy Cater," and some brands absolutely nailed their reactions! (Let's be real, some were a miss, but we'll focus on the wins here!)
Lyft Steals the Show with their response to Uber
Lyft's response was my absolute favourite! They basically said, "Hold on, Uber, not on our watch!" Let me fill you in…It all started when Uber tweeted they would be giving 16% off to celebrate the release of the album. Then Lyft replied saying this.
Someone jokingly suggested they give 50% to compete with Uber and they actually did it.
Another person asked them to change the cars on their app to horses and they did that as well. ( Also don’t you just love when product and marketing work together? )
A shout-out to their social media team – they weren't super active before this, but they totally jumped on this opportunity! Also shoutout to Uber for actually tapping into the release and taking the cars = horses approach.
Levi changed their name to Levii
Levi had quite a fun reaction, they changed their name and profile photo on socials to Levii , in response to a song on the album called “Levii Jeans.” They also updated their bio to read, “FKA Levi’s”.
Coucoo’s IRL easter egg hunt
An IRL egg hunt, how cool! They had eggs hidden around London and posted hints on their story for people to find them. The eggs contained gift vouchers, customers could spend on Coucoo.
Heinz version of the Rhode phone case
Heinz released their own version of the Rhode phone case. A phone case with a pocket for ketchup sachets.
I ran a poll on my Instagram story asking people what they thought, and people think it’s cool!
Follow me on Instagram!
The Homecoming festival poster!
I think the design is so cool! Imagine if these were the brands sponsoring it. I saw people complain that it's too busy, and others said it might lead to copyright issues. This made me realise I'm not so aware of copyright issues in marketing. Maybe this should be a topic for another post.
For those unfamiliar with “Homecoming”, Homecoming is a music festival in Lagos, Nigeria. This particular poster for the festival takes a unique approach, instead of listing the performers' names in plain text, they've creatively incorporated them into logos of popular brands in Nigeria. See the top left corner? Coca-Cola’S logo has been changed to spell “Logos Olori”.
Nandos x Saka
Nandos announced their collab with Saka ( Arsenal and British football player) on a new sauce called Peri Peri Saka. The name goes so well, it sounds like an actual sauce. Super excited to try. I really like the packaging, love how they use the chilies to spell out his name.
Also, Saka is a right winger for Arsenal and the England national team, do you think this has anything to do with the collab, like Nando’s wings?…right winger
The bags from Jaded London’s pop up in Shangagi
One thing about me, I love good merch, packaging and stickers. I think they sell your brand for you. The average person would probably hoard them or recycle them. Also in this case of a pop-up. People passing by on the street who had no idea about the pop-up would be drawn to it “Why is everyone with this bag and where is it from?”. Brands invest in good packaging, it is a smart move and could work as free (well not so free) advertising for your brand.
British Airways new out-of-home campaign
British Airways launched a new set of OHH campaigns as part of their ongoing “A British Orginal” campaign.
Although, I have seen generally positive feedback on this. A few people questioned the lack of a clear call to action, and others debated, that this minimalist approach only works for established brands (remember the Crowywise billboard debate?..yeah similar)
X users response to the request on a CTA (Call to action)
Other content/things I loved in March that are not necessarily marketing campaigns.
The lady who was laid off from her job and did this creative video to showcase her skills
This video for International Women’s Day showcasing things women invented
That’s all for now <3, let me know if I missed anyone!
